Bruce holds a Masters in Industrial Psychology and is a behavioural business strategist, coach, and change agent. He brings you a wide-ranging skillset in business operational design, planning, and execution, with significant success in leveraging the only growing capital asset a business has– its people. With over 25-years of experience working with Fortune 50 and Fortune 500 companies in a wide variety of industries, Bruce focuses on working closely with anyone from new entrepreneurs, business owners, CEOs, and their leadership teams. Bruce tends to focus on unique and enlightening perspectives as opposed to traditional practices on how to view and build your business. This is no different to his interpretation and position on financial management using unconventional methods like Profit First. As a certified advanced Profit First professional for the last several years, Bruce has brought success to many businesses bringing about financial prosperity.